Lego’s marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby ...

The successful development and implementation of marketing mix calls for a deep understanding, market research and learning from a number of people ranging from users to trade. READ MORE ARTICLES ...

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix differs based on the type and ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

How we market to them can either assist them to do that or force them to adjust everything ... but often the additional points of measurement feel too squishy for the data analysts involved in the ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

The ultimate objective of all marketing-mix models is to quantify the sales contribution of marketing activities, to calculate return on marketing investment (ROMI). To accomplish this, the models ...

“We believe the future of marketing mix modeling is software-led, and our product offerings reflect that,” said Greg Dolan, CEO of Keen Decision Systems. “While the rest of the market ...