Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

If their ads are any indication, the brands I’m seeing on Instagram are attempting to change the narrative around men's makeup and open up that corner of untapped market that men represent.

Five men sit down to get their makeup done as they engage in a conversation about self care, toxic masculinity, gender norms, societal expectations, and their journey in exploring their identity.

The article highlights the growing acceptance of men's makeup in India, driven by initiatives such as Yaan Man's launch and social media influence. Despite initial skepticism, the market for male ...

The eye area will look healthy and natural whilst still giving it a little depth and drama. W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

A police academy in Japan is teaching makeup to male officers to ensure a high level of professionalism. After this news went viral in Japan, social media users have had mixed reactions to the move.