Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate. Macy’s is ...

Macy's still plans to close a total of about 150 underproductive stores, while investing in its 350 current Macy’s locations, through the company's 2026 fiscal year, which ends Jan. 30 ...

Macy’s is closing 66 stores starting in January as a part of its “A Bold New Chapter” plan. The company announced this latest development Thursday as it struggles to keep up in the retail ...