Lululemon has become the brand for women's yoga and fitness wear. It's now attempting to break into the male market with new pants that are ABC, or anti-ball crushing. A few Business Insider boys ...

An curved arrow pointing right. Lululemon is a go-to brand for women's yoga and fitness wear. The athleisure giant also offers menswear, including the ABC, or anti-ball crushing pants. A few ...

It used to be that Lululemon was synonymous ... told investors the men's ABC (anti-ball-crushing) pants were one of the company's best-selling items. Business Insider reviewed the pants favorably ...

At first glance, they look like business-as-usual chinos ... running kicks from Hoka. Lululemon’s ABC line is responsible for the most popular pants in the brand’s repertoire (and, frankly ...