Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

LEGO's TIE Interceptor set has dropped to its lowest-ever price in a new deal. The iconic Star Wars Imperial vehicle consists of 1,931 pieces that showcase its expansive wings and cockpit, and ...

Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini. Lego said it outpaced a declining market (James Manning/PA) Lego has made ...

Lego has made its highest ever sales as the toy giant said it was outpacing a declining market, and working hard to “stay relevant” amid new brand tie-ups with Nike and Formula 1. The Danish ...