Designed to remove unwanted brassiness and yellow tones from lightened hair, a purple conditioner like L’Oreal’s Professional ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

For hours, they’d alternately gossip and brush the paste into each other’s hair ... even when box dye costs $10 at CVS. So it’s a very good thing L’Oreal’s put some guardrails on ...