The set of 10 rules, according to Kim, makes soju a uniquely Korean culture. With the book, he wants to define the subliminal messages behind drinking soju and translate them into multiple languages.

The set of 10 rules, according to Kim, makes soju a uniquely Korean culture ... Whether being able to control drinking while keeping to the listed etiquette without embarrassing oneself reveals ...

Soju is a traditional Korean spirit (or sool ... and the U.S. Julia Mellor explains, "Western drinking culture often does not require food, and the drinks are enjoyed on their own, which is ...