Keratin treatments don’t break the bonds inside the hair but form a smooth coating over the hair instead. They’re not permanent, so will wash out over time, meaning you won’t have any ...

"One of the defining characteristics of keratin treatments is their flexibility," says hairstylist and educator Christina ...

So, along with continuing to use my weekly hair masks and coating my nails with Butter ... and heard a presenting physician state that "keratin is going to be the new collagen," I was intrigued.

Infused with Argan oil, protein-packed Keratin, and a micro-conditioner, this straightener delivers even heat for optimal hair health 2X SHINE-ENHANCING TECHNOLOGY: Say goodbye to dull ...

One of the UK’s newest and leading hair tool brands Bellissima has launched the AIRSLEEK which is an innovative air straightener, so you can dry and create beautifully straight locks, in just one ...