The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii.

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry ...

Guillaume Henry dreamed up a world of pink in an intimate exhibition at the Japanese brand's Regent Street store in London.

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city ... zome" tie-dyeing and offers fashion items and interior goods ...

This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city. Kyomiori Ltd. handles cosmetic products under the concept of "traditional Japanese ...