Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.) ...
"I've worked on Wall Street for 25 years and I've never seen an African banner there," she told Ms Annamah, then the firm's country CEO in Nigeria. Jumia is a three-headed online giant: a ...