These are Japanese Dekotora trucks. "Dekotora" means "decorated." They are also known as art trucks. This subculture has been around for over 50 years. Dekotora became popular by the Torakku Yarô ...

Decorated trucks are creating a niche industry. At the Japan Truck Show held in Yokohama in May, Ricoh Digital Painting Co., affiliated with printer maker Ricoh Co., exhibited a machine that paint ...