An overview of Gymshark’s use of YouTube, Instagram and TikTok influencers to create a community of millennial and Gen Z fans. Fast-growing British fitness and apparel brand Gymshark has built its ...

However, not everyone is buying into the influencer hype anymore — especially Gen Z. Constantly bombarded with videos of ...

Gymshark, a U.K.-based fitness apparel company, is swimming over to Manhattan to open its first brick-and-mortar location in ...

Fats Timbo isn’t your usual fitness-loving influencer. For a start ... “I’m just glad that Gymshark (the series sponsor) gave me the opportunity to air them.” One of the most inspirational ...

Gymshark has been testing the waters in the U.S. for nearly a decade, and now, the U.K.-based activewear brand has finally ...

According to the British gymwear giant, the collection “addresses a significant gap in the fitness industry, empowering women who dress modestly to train confidently and comfortably”.

He started sending free Gymshark gear to influencers like Steve Cook and Nikki Blackketter. In exchange, they wore and promoted the clothes to their vast audiences, catapulting Gymshark’s ...

Gymshark has confirmed that its first permanent retail store will be located at 11 Bond Street in New York City, as it looks to push forward ...

Before that, it had another temporary location in partnership with model and fitness influencer Nikki Blackketter. At the time, Mitch Healey, Gymshark’s retail and events director, said ...

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, ...