Atul Hegde is a man on a mission, and Yaap is the agency with a plan. Right now, both revolve around making the most of the ...

Hypothesis by Only Much Louder has won the influencer marketing mandate for Ather Energy, aiming to enhance brand affinity ...

India ranks third, with 19.9 lakh influencers (8.2% ... She is celebrated for demystifying complex financial topics, making them accessible and engaging for a broad audience. The influencer marketing ...

Small win big A 2024 EY report on the state of influencer marketing in India says that while follower count remains a key classification metric for creators, brands now prioritise engagement rate ...

Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to ...

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the ...

Influencer marketing allows us to engage audiences in ... “Take the Škoda Deccan Beats example—top South Indian singers endorsed the brand not by talking about cars, but by sharing their ...

is spotlighting the professionals shaping India's influencer marketing industry through its Influencer Industry Excellence Initiative. This recognition celebrates individuals who are not just ...