Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

Tullamore's Lisa McGowan, the woman behind Lisa’s Lust List, hosted her 'Lisa Lust List Live at Johnstown' show over the Bank ...

While the Black Friday holiday weekend ushered in the holiday shopping ... toward influencer-led commerce isn’t simply reshaping how consumers shop; it’s redefining how they experience brands.

Provide curated gift bags with products, so they can continue showcasing their experience even after the event. Most brands stop here. To level up this engagement with the influencer on and off ...

Attendees had the opportunity to connect with some of Ireland’s most inspiring voices and brands. The exciting panels ...

This as-told-to essay is based on a conversation with Gracey Ryback, who quit her sales job to do influencer marketing ... Day in particular is a huge shopping event and my audience counts on ...

"Shoppable short-form video is on fire," Bridget Dolan, YouTube's top shopping exec, said at a recent panel in Los Angeles about creators and online shopping. While the Influencer Marketing ...