Sponsorships form the financial backbone of India's spectator sports. Corporations pour in millions for the privilege of logo ...

I n a historic step for Indian traditional sports, New Delhi's Thyagraj Stadium came alive with energy and anticipation as the Kho Kho Federation of India (KKFI) announced the dates and unveiled ...

The event, which coincides with the Boxing Day Test, aims to bring India's traditional sport to a new audience. Kabaddi is played with seven players on each side and has drawn comparisons to ...

The 6th Meghalaya Games shone a spotlight on the state’s heritage by featuring three traditional sports, Rah Mukhrah, Maw Poiń, and An·ding Oka, at the Dulong Football Playground in Jowai.

Streaming platforms have capitalized on the reality that fans desire stories, not scores. Sports documentaries have helped ...

Bhatia believes that India may have the potential to become ... But as more and more people choose pickleball over traditional racquet sports, one may wonder, “Will pickleball overtake other ...