MUMBAI: Celebrity endorsements remained the lifeblood of India's advertising world in 2024, proving once again that a star-studded ad is worth its weight in gold. While brands pull every trick in the ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even ...

Sometime in 1980s, Indian ad filmmaker Alyque ... what sort of challenge is TV advertising faced with? "I think we have come a full circle where most TV ads are just selling products and Internet ...

Television advertising in India witnessed a ... maintaining dominance. The Food & Beverages sector led television advertising in 2024, securing a 21% share of ad volumes, followed by Personal ...