Iceland is forecasting that 2025 will be the year frozen food sees “transformative growth” in the UK, as British shoppers are expected to follow the trend set by their American counterparts.

Despite my initial surprise, I was reminded by my sister-in-law of Iceland's reputation for quality frozen fish and she recommended the lobster. After all, freezing is a well-known method for ...

Iceland has forecast a rise in the popularity of frozen food, which will become a “big focus” in 2025 as British shoppers follow trends seen across America. According to new r ...

Frozen food sales in America increased by 54% towards the end of last year, and Iceland’s Chief Commercial Officer, Paul Dhaliwal, expects the UK to follow suit as households face rising costs and ...

New research from Iceland Foods indicated that British shoppers will be following in the footsteps of their American counterparts and making frozen a big ...

The Iceland Fish Pie also scored a 5/10 For £1, it's a decent, filling meal. It could have used more cheese on top and a bit more seasoning, but for the price, it's excellent. The pie is ...

Lobster is undeniably a luxury food, so imagine my surprise when I discovered it's now a delicacy available at your local Iceland store. This isn't to belittle Iceland in any way; it has been a ...

Research from supermarket chain Iceland has shown people could save up to £1,500 a year simply by switching from certain ...