来自MSN11 个月
Ikea trashes its own products in its cutest ad campaign yet
About a year ago, Ikea broke the rule book with an ad campaign ... For more ad inspiration, see our pick of the best print ads. And for more branding news, check out the controversy around the ...
Campaign4 年
Pick of the Week: Ikea's dreamy print ads celebrate joy of sleep
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Creative Bloq on MSN5 个月
Ikea’s poignant new ads are a powerful call to action
Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...
exchange4media11 天
‘25-30% of IKEA India’s budget goes to outdoor, radio & print; digital gets 40%’
In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...