We've got an entire explainer on brassiness, as well as a guide to using purple shampoos, just below our picks. The best purple shampoo overall Pros: Great for daily use Cons: Might not work as ...

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“Using a purple shampoo helps to cancel out these tones, restoring brightness and giving gray hair a radiant look.” To help you find the right shampoo for gray hair, I talked to hair experts ...

For those taking the purple shampoo approach, how often to use one should depend on the results you want to achieve. “Overuse can begin to make strands appear darker, greyer and slightly ...

Purple shampoo is actually made for blonde hair ... Those with brunette hair will see a much bigger difference in using blue shampoo. When brown hair colour starts to fade, it can take on ...

Although the shampoo and conditioner reduced brassiness to an extent, I found that the build-up of the purple pigment made it a product that I wouldn't want to use every wash. Instead, I'm keeping ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Purple shampoo works through the principles of color wheel theory. We can use a cool color against a warm color to get a color that doesn't interfere with the target color. And we can see the that ...

There’s the purple shampoo from my DIY-bleach escapades ... and the color-safe shampoo I use to preserve my ruby-red look. After so many experiments, I know how to nurse my hair back from ...