Brown rice flour is a type of flour that is made by grinding whole grain brown rice into a fine powder. It is a gluten-free ...
Do not confuse wholemeal flour with wheatmeal flour or brown flour, both of which contain some bran and germ, but are generally paler.
As there is no requirement for the flour used in brown bread to contain any bran or wheatgerm, do check the label to see if any additives such as malt or sugar have given the bread its colour.