Application: Apply the serum at night on clean lashes free of makeup. Use a clean mascara brush to distribute the product as if you were applying mascara. Avoid direct contact with the eyes.

Before applying eyelash serum – read the instructions to find out if the serum is to be applied in the morning, at night or both - ensure your eyes are free from any makeup or contact lenses.

The most important thing to remember when you’re using an eyelash serum or conditioner is consistency. The easiest way to ensure that you don’t forget is by applying it at the same time each ...

But I was offered to trial the new Benefit Cosmetics Whoop Lash Serum in the lead-up to the release so thought why not? For six weeks now, I have been applying the serum to my lashes every night ...

and the lash serum has just dropped in the sale. They're designed to make your brows and lashes significantly thicker, fuller and darker in two weeks - just apply them using the precision brushes ...