The horizontal, rather than vertical design ... A timeline shows the evolution of The Hartford’s logo dating back to its founding in 1810 when it took the name of its birthplace city.

The horizontal, rather than vertical design ... It is not known when the stag became The Hartford’s logo, but it earliest known use was on an 1861 homeowner policy issued to Abraham Lincoln.

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.