Last summer, the industry witnessed an ongoing rise in popularity for watermelon-flavored offerings. Among RTDs alone, White Claw and Truly added the summertime-favorite fruit to their variety packs.

In the summer, watermelon is the ideal canvas: It’s in season, juicy, and the sweetness perfectly balances out the acid from the toppings. Read More: The Easiest Way to Cut a Watermelon You’ll ...