The alcohol marketer teamed up with the Buddy Drinks gifting app at this summer’s Outside Lands festival in a bid to drive more traffic to its on-site Heineken House and persuade revelers to ...

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Heineken is pushing ahead with its application-heavy mobile strategy via a new campaign that encourages consumers to create their own music tracks for a chance to win a trip for two to the Ultra Music ...

Heineken is no stranger to quirky campaigns ... the campaign saw the beverage brand team up with Silver Live Out festival in Mexico and Amsterdam Dance Event (ADE) in the Netherlands to install ...

Slovenian sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held at the renowned GAMERGY gaming festival in Madrid, the event brought ...

The GAMERGY gaming festival became the stage for an important event in the esports and sim racing calendar—the Heineken Player 0.0 Global Final. 18 sim racers vied for the top spot on the podium ...

Partnering with alcohol sharing mobile application Buddy Drinks, Heineken enabled festival goers at the Outside Lands festival earlier this year to share beer passes with their friends at the festival ...

HEINEKEN Malaysia secures four awards at the 2024 Putra Brand and Aria Brand Awards, celebrating Gold for Heineken, Tiger ...

The 2025 festival in Park City, Utah, was attended by celebs from Olivia Colman to Cynthia Erivo. Here, the best photos from all the star-studded after-parties.