"Watch a beer drinker experience hard seltzer for the first time. Rated Red is your go-to channel for everything Heartland!

White Claw and High Noon became super popular in large part because of their relatively low calorie count, but they’re also ...

While a hard seltzer can certainly bring on a buzz, the type of alcohol in these drinks isn't always clear. According to White Claw's official website, the sparkling beverage is "made from a blend ...

She didn’t know that it was hard seltzer until we pointed ... any side effects from consuming the spiked seltzer, it only takes a small amount of alcohol for a situation to turn out very poorly ...

It now represents 12% of total alcohol sales in dollars. Hard-seltzer sales are at $3.7 billion, but they've declined by 13.1% over the past year as they've come back down to a post-pandemic earth.

Hangxiety, the anxiety experienced after alcohol consumption, can be triggered by increased cortisol and lower dopamine ...

NielsenIQ (NIQ) has released data on the influence of celebrity endorsements on consumer choice when it comes to drinking ...

And they brought their shockingly successful hard seltzer brand, Happy Dad, with them. For those lucky enough to still be unfamiliar: the Nelk Boys are a collective of dudes who do pranks and ...

The Boston Beer Company, Inc. SAM has been making strategic initiatives to aid growth. SAM’s consistent focus on pricing, ...