The brand's light ice cream boasted fewer calories and sugar than traditional ice cream with the added perk of protein. Such products were uncommon at the time of its launch, making Halo Top a ...

Power Crunch offers protein snack products, including wafer bars and high-protein crisps, which debuted last year.

The purchase expands the Nutella maker's presence in the better-for-you category while increasing its U.S. footprint.

Consumers are going gaga for protein as food companies race to slap the nutrient on packaging. WSJ's Sarah Nassauer joins Lunch Break to explain why this move is part of a larger trend of ...