In essence, the tradwife lifestyle rejects the past seven decades of feminism. Social media is partly to blame. The tradwife trend has risen in visibility across platforms such as Instagram and ...

Last year, on social-media accounts with names like Ballerina Farm, and in online magazines such as Evie, a new type of woman emerged to bedevil cultural observers: the “tradwife.” Depending ...

Yost, who posts "day in the life" videos like this one for her 215,000 followers on TikTok to enjoy under the moniker @tyhmeandtenderness, identifies as a "tradwife." There are nearly 17,000 ...

Hannah Neeleman is widely considered to be one of the faces of the tradwife movement, which embraces a return to traditional gender roles. (Neeleman, in a controversial profile by The Times ...

In essence, the tradwife lifestyle rejects the past seven decades of feminism. Social media is partly to blame. The tradwife trend has risen in visibility across platforms such as Instagram and ...

In essence, the tradwife lifestyle rejects the past seven decades of feminism. But why is being a tradwife growing in popularity in 2025, and how has it become so marketable? The rise (or return ...