American Airlines’ AAdvantage® loyalty program and McDonald’s Monopoly promotional game are just two of many well-known, longstanding examples of gamification. Scoring points Gamification is ...

For example, product recommendation quizzes are a fun ... Instead, it researched its consumers' pain problems and found a fun and engaging way to conveniently solve them. That's what good gamification ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

The power of gamification in engaging customers and driving sales is undeniable. Take, for example, the Nike+ initiative from 2006. This groundbreaking collaboration between Nike and Apple ...

Gamification allows brands to bring consumers into brand communities with engaging content and can rapidly achieve scale and influence. The number of Chinese gamers has reached 517 million and is a ...

"Good gamification is hypothetically the same way, so that when you achieve well on the Nike app, you're like, 'yeah, I really did do something for myself this week. That was great,'" he said.

“Gamification has been a mainstay of industrial ... Taking part in challenges or competing to win a skills badge, for example, can improve employees’ retention, expand their knowledge, and ...