He went on to emphasize the importance of thinking long term in business, highlighting how his investment helped him make a ...

If the court accepts the objection, consumers who felt they were misled by Vitaminwater’s marketing claims could potentially be awarded cash compensation —and Coca-Cola might have to all ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

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There was a time in the early 2000s when vitamin drinks were all the rage. Bottles of Glacéau’s VitaminWater were stacked in celebrity fridges glimpsed fleetingly on MTV Cribs tours and ...