What is the healthiest cereal? Dietitians share their favorites
This hot cereal is a cardiologist favorite. It contains fiber, vitamins and minerals, and studies associate it with lowering ...
General Mills is reviving a popular cereal from the 1960s
General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties ...
Marketing Dive3 年
General Mills uses mobile to reinvigorate Wheaties brand
Baseball legend Lou Gehrig was the first athlete featured on a Wheaties box in 1934 The Evolution marketing campaign promoting Fuel is focused on male consumers. For the creation of the new cereal, ...
Warc2 年
General Mills, Inc.: You Better Eat Your Wheaties campaign (1988)
Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...
Marketing Dive9 年
General Mills scares up cereal box engagement with augmented reality
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that ...
The Garden Island23 年
Student may bowl over Wheaties
She’s in the running to be on cereal boxes The tough lessons ... impaired brother could make her a Wheaties cover girl. If Matsumoto wins in General Mills’ latest ...
Time21 天
Corporations: General at General Mills
According to a story plot dear to makers of Army musicals, whenever a war ends the captains turn up, cap in hand, to beg the privates for civilian jobs. Four years ago at General Mills, Inc.