Even the small fraction of gender-specific toys—Barbie, for example—were mostly outfitted in primary, gender-neutral colors: red, yellow, blue. But in the 1980s, gender distinctions resurged ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

"Music in toy commercials is just one piece of ... the gendered associations between certain instruments and gender ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...