The first clothing brand Gen X wore growing up that Gen Z has never heard of is the United Colors of Benetton. Gen Xers went crazy for the once iconic United Colors of Benetton brand in the 1980s ...

Interior design and home decor have changed throughout the past few decades. These styles were and are the best of their ...

With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...

Office siren” and “corpcore” outfit inspiration trends have gained footing with young corporate professionals.

Generation Z's approach to brands is part of what sets it apart from ... "If I need leggings, I look for leggings by color or by texture." This way she can get the best deal and the best quality.

Then, demand dried up. Lockdown changed the norms; living costs escalated, and, probably the most damning, Gen Z demands brand action not brand talk. Turn your brand into a verb or face Gen Z ...

While most brands are still rooted in physical experiences, marketers must realise that Gen Z – a very important demographic – discovers friendships and brands in a different way. More than any ...

Walmart took a new tack with its No Boundaries revamp, for the first time dedicating fashion designers to the brand, a “team with years of experience in creating products for the Generation Z customer ...

As we head into the frenzy of Black Friday shopping, the message from Gen Z is clear: these consumers will wash their hands of brands that steal their time and frustrate them in the process.

Gen Zers dress, work, and talk differently to other generations. They even eat differently, too. They love spicy food, tend to dine in big groups, and are pulled in by influencer marketing, execs ...