“Gamification” – adding game-like elements into non-game or real-world settings – has become a popular concept in the pharmaceutical, healthcare, and event industries, especially as ...

As a runner, I got hooked on the devices and apps that help athletes train. But every new metric was another distraction from ...

The gamification movement in business and tech ... The Gains and Pains of America's Exercise Obsession." "You're in the gym running next to someone on the treadmill, you see them speed up, and ...

Gamification allows brands to bring consumers into brand communities with engaging content and can rapidly achieve scale and influence. The number of Chinese gamers has reached 517 million and is a ...

The global gamification market is forecast to grow by 24% annually to USD37 billion in 2027 from USD6 billion in 2019. Artificial intelligence (AI) will play a major role here.