Geico ads are known for their creativity. In addition to traditional advertising on television channels, Geico uses “pre-roll ...

There will be no property insurance advertising during this year’s Super Bowl as data shows the industry is spending less on ...

You’ve probably heard those Progressive and Geico ad jingles more than you’d care to – each company claiming their superiority. But which really is better? The MarketWatch Guides team ...

Using mobile devices to engage with radio ads is a new behavior but one that SoundHound expects consumers to embrace just as they have for watching TV. The GEICO campaign ran during the last few weeks ...

When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn't ...