that's the funny thing, it's actually the older one's as well." Squishmallow expert Lily O'Moore said the audience for Squishmallows has changed over time. "The audience was initially very young ...

Example: Squishmallows! The adorable plush toys that have garnered a fanbase and collectors far and wide sells holiday-specific offerings each year. To make it easy for you, we’ve rounded up the ...

New LOTR and Harry Potter Squishmallow Plush. Don’t have enough Squishmallows to squish? Well, Jazwares has you covered with the first collection of plushies inspired by The Lord of the Rings.

She has about a decade of experience in journalism. If you’re trying to collect all of the Pokémon Squishmallows (insert “gotta catch ‘em all” joke here), today is a good day: Amazon has ...

This is why we did it for you. Below, check out a handful of the cutest Valentine’s Day Squishmallows that’ll arrive just in time. Oh, and we almost forgot to mention, most of them are up to ...

When it comes to Pokémon plushies, Squishmallows are arguably the most popular brand around. That being said, not all Pokémon Squishmallows are equally popular. It's hard to compete with the ...

Although the Squishmallows cereal just hit Target’s shelves recently, it’s already getting a ton of love from shoppers. “So good!” wrote one reviewer. “I prefer this over Lucky Charms.

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...