Founded in 1992, FUBU became synonymous with hip-hop. But the glitz belied the brand’s humble beginnings. John started off by sewing sweatshirts and hats in the living room of the house where he ...

MEMPHIS, Tenn. (WMC) - Top Executives with For Us By Us Studios, (FUBU) made a trip to Action News 5 to talk exclusively with our Doc Holliday to reveal the schedule of events for the first-ever ...

Perrin Jr. joined with Daymond John, J. Alexander Martin and Carl Brown to launch what would become the foundational urban fashion brand FUBU, leaving an indelible mark on hip hop culture and ...

The story behind the famed FUBU (For Us By Us) brand is set for a television treatment. According to Deadline, a scripted series exploring the business is planned from Ted Field’s Radar Pictures ...