People who buy Mercurys want Mercurys, with its "independent-minded" image and greater percentage of female buyers "very loyal to the brand." Ford can't afford to shed Mercury sales while it works ...

Ford bought all the car brands we've listed so far, but Mercury is different from them as it is a home-grown Ford brand. The ...

Although Mercury produced some iconic vehicles, such as the early sedans used in the hot-rodding community, and the Cougar muscle car, the brand became little more than cosmetically enhanced Ford ...

After much soul-searching, Ford decided to keep the Mercury brand in-tact for the forseeable future, despite the fact that the nameplate dipped to 200,000 units annually. News of the unique ...

reducing prices and unveiling a new range of more compact cars based on Ford platforms. Among the new models was the Mercury Cougar, one of the brand’s most important models. The car delivered ...

“This year promises even more dynamic growth for the Ford, Lincoln and Mercury brands across all markets as we set ourselves for a series of launches, bringing at least nine all-new models to ...

Select a vehicle year and model below to get a valuation. Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally ...

Select a vehicle year and model below to get a valuation. Ford Motor Company made plans to shutter the Mercury brand in June 2010 as sales fizzled years prior. The 2011 model year serves as a ...