A WoW house will be shared across the player’s Warband (Blizzard’s new term for each player’s roster of characters), meaning ...

But that $90 dinosaur mount, temporarily added to the store, which had a huge quality of life feature slapped onto the side? It's the most brazenly, transparently-engineered micro ...

Ready or not, here AI come… but with a growing gap between potential and readiness, can marketing leaders afford to hide? We ...

More about world of warcraft Alas, it's been estimated that WoW's $90 FOMO dinosaur mount probably made Blizzard around $15-17 million, and at this point I think we all deserve to be here WoW's ...