Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal ...

So Flipkart needed a smarter way to effectively reach its core target audience while eliminating the typical spillovers of mass media and maximize ROI. Flipkart has different campaign objectives ...

ASUS India is betting big on digital-first strategies, consumer experience, and targeted communication to strengthen its position among Gen Z and Gen Alpha. With a structured budget allocation and a ...