AI-powered search startup Perplexity has been in negotiations to sign a sponsorship deal with Red Bull Racing, worth $5 million a year. But after both parties had agreed to the terms, the deal was ...

Airtasker and CEO Tim Fung said they want to showcase the F1's "unsung heroes" from the factory to track who help the team ...

Airtasker has become the latest Australian startup to sponsor an F1 team, joining Airwallex, Stake and most recently, ...

Formula 1 (F1) sponsorships have transitioned into powerful marketing tools. They offer brands unique opportunities for global exposure and engagement. The sport’s increasing popularity, fueled by the ...

Red Bull have announced a key sponsorship which will be visible on their RB21. Red Bull will continue their partnership with ...

Incoming F1 2026 manufacturer Audi has been named as the official sponsor of the Sky Sports F1 channel ahead of the F1 2025 season. Audi will officially arrive on the grid next year having ...

Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the ...

The Williams Formula 1 team announced a long-term title sponsorship with Australian technology ... teammates at Williams this season. Williams F1 The team have a new driver lineup this season ...