Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

By Ethan Cole, Contributor at TechBullion The Shift from Physical Giveaways to Digital Branding in Live Events For decades, ...

It’s the next evolution in customer engagement, built around participation rather than just passive consumption of ads. What is experiential marketing? At its core, experiential marketing ...

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty. From festivals to retail installations to unmissable ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just noise.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.

Recess, the leading experiential marketing platform, today announced an exclusive category partnership with Dollar General Media Network (DGMN) that will allow DGMN advertisers to utilize experiential ...

However, there is a way for B2B marketers to stand out—even on a crowded conference floor. Experiential marketing is a successful B2C marketing strategy, but it can also be a powerful tool for B2B ...