"Emotional branding," which now rivals the traditional "USP" approach for many products and services, is shown overall to be equally effective for increasing the brand's purchase share of requirements ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

In this case, your career is transactional, not relational. The three-step process for successful branding requires emotional intelligence at every stage: Know – uncover your brand by developing ...

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

In an evolving landscape such as food delivery, brands are no longer defined merely by the service they provide but by the emotional connections they build. As consumer expectations shift, the role of ...

While the technical specifications are important, the emotional appeal of empowering entrepreneurs to grow thei ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.

William Arruda covers personal branding, leadership ... collaboration and emotional intelligence. Yet some leadership development programs don’t include modules on self-awareness.