Influencer marketing is a super effective advertising channel that gets your products in front of a highly engaged target market. Influencer marketing uses what we call ‘social proof’ to get ...

Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. The report was based on ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Television/radio ads are viewed as the least effective marketing strategy, with just 2% of respondents ranking them in the ... He has worked for Google/YouTube, the Travel Channel, and the New York ...

Ocado reports bigger basket sizes and more frequent shops, as the online retailer credits marketing’s part in “terrific year” ...

The most effective marketing mixes constantly adapt to the ... updating their product or changing distribution channels as required.

or in using new marketing channels and methods Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time ...

For this reason, you want to make sure that you are spending your efforts on the most effective marketing channels. With cross-channel marketing, it can be difficult to gauge which source ...

Don’t be all things to all people. Focus on a few of the 16 channels for greater growth. Less than a decade ago, there were six or eight marketing “channels,” or activities through which ...

Cross-channel or multichannel marketing co-ordinates multiple channels to complement and reinforce the impact of each. The aim is more efficient and effective marketing. It harnesses the individual ...

I’ve always been fascinated about how to make marketing a bit more efficient and effective ... marketing copy for different marketing channels and can personalize marketing content for ...