Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros.

In a new paper, “Optimizing Reserve Prices in Display Advertising Auctions,” Mela and co-author Hana Choi of the University of Rochester (a Fuqua Ph.D. graduate) show that setting the right ...

The Justice Department and Google have made their closing arguments in a trial alleging Google’s online advertising ...

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...

Closing arguments concluded in a landmark trial examining whether Google's advertising technology constitutes an illegal ...

Closing arguments concluded in a landmark trial examining whether Google advertising technology constitutes an illegal ...

Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another ...