Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...