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Direct Line Group (DLG) had to demonstrate the business case for marketing its multiple insurance brands: Direct Line, Churchill and Privilege. The company analysed what factors drove sales at each ...

Direct Line's own-brand motor policies fell to 3.12million from 3.37million over the half-year, with 254,000 exiting. Like ...

In 2013, Direct Line Group was a company in dire straits. Our 'come direct' approach had lost its pulling power and the brand was perceived as 'outdated' and 'irrelevant' by customers. As a result, we ...

The general enquiries number is 0345 246 0609. Direct Line is part of Direct Line Group, which also owns Churchill, Darwin and Privilege, among other brands. Direct Line Group was sold to Aviva in ...