What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original research to provide an up-to-date overview of the space and not least what ...

Hiring the right digital marketer can make or break your marketing team ... should be able to comfortably work across platforms and different tools. This is true whether you’re talking about ...

"As the marketer ... available across Sitecore's DXP, including its CMS, digital asset management solution, and customer data platform. Sitecore Stream Brand Kits work even harder to help global ...

Google has unveiled a new marketing mix modeling (MMM) platform ... marketers measure across any channel the customer has data available, such as Google Search, linear TV, radio, and other digital ...

For some digital marketers, the rise of artificial intelligence (AI) fills them with excitement; for others, it brings uncertainty and concern. AI has already transformed digital marketing by ...

19, 2025 (GLOBE NEWSWIRE) -- SheerID, the leading provider for engaging and verifying high-value audiences, today announced the launch of the industry's first Audience Data Platform (ADP), a ...