Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product brands first. They use ...

The naming conventions B2B and B2C have forced us to think ... through the content and playing into the true customer driver makes a profound difference to the impact content can have on a user.

ServiceNow, a Santa Clara, California-based software company, wanted to foster deeper connections with its business-to-business (B2B) audience. The solution? A campaign based around the tagline “The ...