Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture ...

Dictionary.com was very mindful and very cutesy when choosing its 2024 Word of the Year. This year’s title went to viral ...

"Demure" is Dictionary.com's 2024 word of the year — a very mindful, very cutesy choice. The big picture: While the adjective ...

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

Dictionary.com isn't the only website that has announced its Word of the Year. On Nov. 20, Cambridge Dictionary crowned ...

According to Dictionary.com, there was no significant trend in the usage of the word demure before the TikTok was posted. But ...