Pricing a new product/service was one of the most challenging and trickiest tasks I had to perform, or participate in ...

Many software companies have engaged in situational pricing at some point—but it often bites them down the line.

When you think about it, all of these approaches to pricing a product are based on the company and its cost structure or on how the competition prices it products. The Economic Value to the Customer ...

No matter who is leading renewals and expansions, the whole company needs sales enablement to spot and deliver leads or deals. Without it, they will not be savvy enough to spot and deliver on their ...

The third of this short series of articles offers straightforward guidance on how to... Identify what your customers value Understand how value motivates B2B buying Break through the price barrier ...

Discover a multidisciplinary, data-driven approach to optimize your firm's revenue —and create long-term value for your organization and customers. Acquire cutting-edge techniques from marketing, data ...

Co-op has launched a new value campaign to help shift customer and member price perceptions, showing how its members “will ...

The annual study, that includes a survey of 11,000 U.S. consumers, found that “saving customers money” – through price, ...

This emerging model aligns payments with the measurable value that software delivers to customers. For example, a customer ...